Online and Virtual Programs
Many COAs have already shifted their programming Zoom, Facebook Live, YouTube, and other platforms that provide easy access for sharing of a wide variety of programming – live or pre-recorded. COAs have also turned to Community Media (local cable access). A new partnership between MCOA and MA-Access https://www.massaccess.org/, the state-wide association for local cable stations will make it easier for stations to access programming for older adults. MA-Access has also agreed to accept programming from across the state so that, regardless of location, older adults have program access via their local community station. MCOA has provided MA-Access with advice on how to best program for older adults. More to come on this importation new partnership.
Be thinking about:
As COAs begin to phase-in onsite services, think about what will happen to your online programming, and the benefits it may provide to older adults are not able to come to the senior center. People living with dementia, caregivers, individuals with disabilities, or other homebound individuals are likely enjoying the benefits of a rich and wide array of online, cable, and telephone options many of which did not exist before the pandemic.